LEADING HOTEL AND RESIDENCE DESIGNERS DUBAI

Alongside our pioneering client, Kerten, I-AM has created and developed new hotel concepts that are being rolled out across the Middle East.

Crowd-sourcing websites such as TripAdvisor have revolutionised the hotel sector, meaning that buying-decisions are based far less on name recognition but focus instead on the quality of the experience enjoyed (or not) by previous visitors.

As a result, a wealth of new, experience-driven boutique hotels has popped up in the major tourist and business hubs around the world, and this trend is now gaining momentum in the Middle East.

I-AM is well-placed to create any new boutique hotel concept – but we’re also here to help breathe new life into existing brands that need to adapt to the ever-changing dynamics of the marketplace.