The House Hotel is a much-loved hotel brand in Istanbul, and our clients, Kerten, were quick to see opportunities to extend it across existing locations in Turkey and elsewhere in the MENA region.

Before the concept could be applied elsewhere, the brand itself needed to be re-examined. I-AM was brought in to carry out this work, extending the brand applications and language across the full range of tools that would be required for international expansion.

I-AM has since been asked to adapt the concept and apply the re-invigorated brand to new locations in Kuwait and Egypt. Watch this space…