We conducted a lengthy international search to select our design agency and are absolutely delighted with the impact I-AM has had on our business.
Hiren Bhanu Chairman, New India Bank

Brand Strategy for New India Bank & Branch Interior Design

By working closely with an ambitious and willing board, we implemented a radical shake-up of the business. We touched upon every aspect of the bank’s workings and functionality in our brand strategy and branch interior design.

A Customer Focused Design

The new identity is both ultra-modern and corporate, yet radiates warmth and simple accessibility. The functionality of the branches now places the customer and their needs at the heart of the bank’s operations.

The new brand and branch experience is being rolled out across the entire New India Bank estate. Twelve months after the opening of the first site the performance has greatly exceeded the board’s expectations and has been warmly received by both customers and staff.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design
Website Design

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or call us on +90 212 252 9940

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or call us on +90 212 252 9940

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved