I-AM worked with Roberto Forzoni (founder of MYND) who is a peak performance consultant specialising in helping individuals achieve their potential with the resources they have at their disposal.
The aim was to make this information accessible to everyone through the design and build of a mobile application, targeted at adults and juniors.
We started off with the brand creation using colour psychology as a tool throughout the creative process. The brand needed to be confident yet trustworthy. The app is about helping the user reach a peak in their psychological wellbeing, and this idea of ‘peak’ was communicated through the final brand mark.
Following the creation of the brand we developed the UX and UI design of the app. Testing at every step of the way. The outcome was a mobile app that was simple to navigate and easy to pick up where you left off.