Open and Engaging Retail Banking
Mashreq

I-AM was delighted to be retained by Mashreq Bank, the UAE’s Best Consumer Digital Bank, and a well-respected and recognised financial brand across the Middle East.

Mashreq’s CEO, His Excellency Abdul Aziz Al Ghurair, had a clear vision for his branch network: to create an open and engaging retail environment that harnesses the latest technologies for transactions and product awareness.

I-AM’s challenge was to create an orchestrated customer journey that would appeal to the various customer segments, supporting the idea of service-to-sale, with a suitable level of privacy for advice. At the same time, our design objective was to marry human and digital interaction in an uncluttered, sleek design language.

After launching the pilot site, I-AM produced a retail design manual and adapted the concept across Mashreq’s branch network.

What we did

Multi-segment customer journey planning
Merchandising strategy
Multi-format branch design
In-branch communication and branding
Design delivery
Supervision during construction
Retail design manual
Kiosk design
Design adaptation for 30 branches across the network

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or call us on +90 212 252 9940

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or call us on +90 212 252 9940

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved