Mashawi - Food from fire

Mashawi is an authentic casual restaurant inspired by the local rustic Souk grills. I-AM worked closely with the Al Abraaj Restaurant group to create a brand and interior that offered satisfying authentic flavours in a playful, industrial environment. ‘Food on Fire’ was the essence of the brand and interior look and feel. The Grill was to be the heart of the interior creating a theatrical visible kitchen with an open plan dining layout that was vibrant and urban.

What we did

Brand Strategy
Brand Identity
Brand Application
Interior Design