A BRAND IDENTITY THAT’S EASY TO REMEMBER AND EASY TO RECOMMEND

In the Dubai restaurant scene, saturated with Lebanese and Middle Eastern food, only a new idea and an innovative concept can stand out from the crowd and provide residents and tourists with something fresh, different and intriguing. I-AM was approached by two entrepreneurs to build a brand that is a fast-casual dining concept with modern presentation and a memorable identity.

With a close-up view of Burj Khalifa, K’noon offers an authentic Lebanese dining experience, from mouth-watering traditional dishes to a vibrant ambience. The thought behind the aesthetic of K’noon takes inspiration from Lebanon’s golden age of the 1950’s to the mid-1970’s when Beirut’s ‘East-meets-West’ vibe was a beacon for culture and tourism in the Middle East.

K’noon’s bohemian personality celebrates diversity and offers a great dining experience in a vibrant and sophisticated environment in one of Dubai’s prime locations.

K’noon also offers an exciting array of Lebanese produce such as olive oil and marmalade, all on display as you enter the restaurant. I-AM provided the packaging design.