The Human Resources Development Fund (HRDF) is an integral component of the governments’ Saudization scheme to significantly increase the participation of Saudi nationals across the full spectrum of the workforce.

This scheme is critical to the diversification and restructuring of the Saudi economy, and, as such, HRDF wanted to make a bold statement and grab people’s attention in order to make them aware of the government’s agenda.

Coupled with this has been the need to create an environment where job-seekers can engage with advisors – both face-to-face and remotely. As a result, creating a well-thought-out omni-channel customer journey was critical.

I-AM was commissioned to achieve these objectives with this stunning design for the Flagship branch in Jeddah. Hopefully our work speaks for itself.