I-AM was a perfect partner for HDFC Bank. The design was fresh and immediately resonated positively with internal and external customers. I-AM showed a great understanding of customer journey and helped us improve customer experience.
Rajneesh Chawla Head - Retail Marketing

HDFC Bank, India’s Most Valuable Brand 2018 (as per BrandZ Top 75 Most Valuable Indian Brands report), engaged I-AM to bridge the gap between the offline and online platforms by creating a seamless experience zone for its digital-savvy consumers. This would be done to tie in with the bank’s “Power of Banking” and”#Godigital” initiatives.

The I-AM team conducted an attitudinal survey amongst HDFC Bank customers and determined that their most important service attributes were convenience, commitment and technology. Leveraging this consumer insight, I-AM decided to draw parallels between HDFC Bank’s core offering and the new shape of technology in the consumer’s life – smart devices. 
This led us to create the concept of Smart Banking.

The design was conceptualized on the lines of decluttering the bank interior, focusing on simplicity, minimalism and clean lines, thereby bringing in a high level of efficiency. The entire customer journey was planned to help current customers smoothly migrate into a new advanced self-service banking experience. HDFC launched its first Smart Banking E-lobby in Pune in March 2017.

What we did

Nomenclature
Smart Banking Identity Creation
Visual Language Creation
Customer Journey Mapping
Digital Branch Experience Design

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We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
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Email or call us on +90 212 252 9940

 





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© 2019 I-AM. All rights reserved

We Create People Inspired Experiences

We will work with you to understand your customers and create a brand experience that will transform your business.


We Create People Inspired Experiences

To talk to I-AM about how we can help your business adapt and design a brand experience that resonates with your consumers, please register your details below.
Want to talk to someone now?
Email or call us on +90 212 252 9940

 





By submitting this form I agree to I-AM Associates Ltd. privacy policy and terms of use.
© 2019 I-AM. All rights reserved