Hansgrohe Showroom Interior Design & Launch Strategy
I-AM worked on the interior design and launch strategy for industry leaders Hansgrohe to create a central London hub of inspiration, excitement and resources for the international architect and design community serious about creating amazing bathrooms.
The Brand Experience
With a theme of celebrating the joy and primal wonder of water, I-AM created a ‘brand experience’ that integrates moving, working water as well as more abstract, artistic features. Working shower-heads and mixers are set against the backdrop of a 4D-mapped ‘digital waterfall’ animated artwork and the window display features billowing fabric evocative of water flowing from a tap.
Showcasing more than 200 products in the space, The Water Studio strikes a balance between inspiration and expertise. It is a working space, a creative sanctuary and studio for education and collaboration.
I-AM also designed the website for The Water Studio, where you can find out more about the project.