We believe we have created a unique space in Clerkenwell and that was made possible by the imagination and vision of I-AM. The design and build went without a hitch, a major achievement given its complexity
Martin Mongan Hansgrohe, UK Managing Director

Hansgrohe Showroom Interior Design & Launch Strategy

I-AM worked on the interior design and launch strategy for industry leaders Hansgrohe to create a central London hub of inspiration, excitement and resources for the international architect and design community serious about creating amazing bathrooms.

The Brand Experience

With a theme of celebrating the joy and primal wonder of water, I-AM created a ‘brand experience’ that integrates moving, working water as well as more abstract, artistic features. Working shower-heads and mixers are set against the backdrop of a 4D-mapped ‘digital waterfall’ animated artwork and the window display features billowing fabric evocative of water flowing from a tap.

Showcasing more than 200 products in the space, The Water Studio strikes a balance between inspiration and expertise. It is a working space, a creative sanctuary and studio for education and collaboration.

I-AM also designed the website for The Water Studio, where you can find out more about the project.

What we did

Interior Design
Brand Application
Launch Strategy
Launch Communications
Website Design