The environment branding and space intervention mandate for I-AM was to ensure Flipkart’s new 8,37,000 sq. ft. campus embodies the values and culture of the company and its people.

We conducted interviews with key Flipkart stakeholders and determined that there was a need to encourage collaboration between Flipkart’s diverse departments. Additionally, the space needed to be vibrant, dynamic and inspiring to appeal to every Flipster. 

The environment graphics were designed around the story of The Flipside, a concept that looks at the flipside of things, showing different perspectives and dimensions. The concept stems from the Flipkart value of audacity, taking risks and approaching things from a new perspective to achieve innovative results. It is dynamic, adaptable in nature, and reflects the constantly changing nature of the business.