The UAE’s Biggest Bank

I-AM has been pleased to work with First Abu Dhabi Bank – and formerly First Gulf Bank – since 2014.

Our initial engagement was to create a new family of three branch formats for FGB: Flagship Mall, Street and Wealth.

When FGB and NBAD merged, I-AM’s branch concept was retained and we were asked to apply it – along with the new FAB brand – across NBAD’s branch network.

What we did

Bank Design