Arab Financial Services (AFS), one of the Middle East’s leading providers of e-payment outsourcing services, engaged I-AM to create the brand for its new Fintech aggregator, Finzo.

I-AM created a brand that resonates with Finzo’s diverse audiences, at once blending Fintech modernity with Arabian heritage.

Given that a range of products was due to follow, I-AM produced a gradient for the logo to highlight the versatility and creativity of the products, while black & white inspirational photography provided high-visual contrast.

I-AM developed the brand assets for a range of collateral including the App and website.