Creating a bold and bright branch experience

FGB Bank Branch Interior Design

With a new, bold brand identity securing their position as one of the leading banks in the region, FGB commissioned I-AM to design a bank branch experience to match.

Branch Transformation Strategy

Supporting FGB’s shift of core banking systems to the digital space, I-AM delivered a branch transformation strategy based on an optimal blend between innovative digital service and face-to-face advice. The pilot branch in Dubai Mall exhibits the new strategic direction in branch design supported by smart banking tools, the latest technology led devices and the development of enhanced processes mapped to well defined customer journeys.

Enhancing Customer Experience

The transformation has seen an enhanced customer experience for FGB with increased customer engagement through greater accessibility and availability, immediate problem resolution and the attraction of a younger demographic.

As FGB continues to wow the banking sphere with innovative, customer centric offerings, I-AM continues to deliver a state-of-the-art branch environment as the concept is translated across the bank’s extensive branch network.

What we did

Customer Journey Mapping
Customer Journey Design
Customer Profiling
Omni-channel Strategy
Branch Format Design
Interior Design
Design Delivery