I-AM offer a great service. They are quick, efficient and thorough in the work they produce. On top of that the team is great fun to work with. We’re delighted with the brand they have created for us!
Ben Roston Managing Director

Our work for Gailarde, one of the industry leaders in UK household textiles & linens, involved the creation of a new online luxury retail brand.

We began by defining the direction of the new label as ‘luxury linen with a unique charm’ and introduced the brand name, COZE. The core concept likens the brand to a guild of merchants – a family who have been travelling the world for generations, learning their craft and sourcing the very best linen & textiles. We took a modern twist on this idea by using an understated but fresh palette, whilst also focusing on the detail of the fabrics to communicate the sensory feelings of tactility and touch. Alongside creating a responsive retail website and branded collateral, we were also responsible for conceiving and art directing all film and photography for the brand.

What we did

Brand Strategy
Name Generation
Brand Creation
Website Design
Photographic Art Direction
Brand Communications