WE BELIEVE THAT I-AM UNDERSTOOD OUR VISION PERFECTLY, AND WE WERE DELIGHTED TO PARTNER WITH THE AGENCY FOR THIS INTERNAL BRANDING EXERCISE.
Ashish Dhruva Vice President Marketing

Cleartrip approached I-AM for an environment branding exercise for their 35,000 sq.ft. office in Bengaluru. The brief was to ensure that the environment branding embodies Cleartrip’s values and culture and is able to inspire all stakeholders in line with the brand’s core propositions.

The story behind the environment graphics stemmed from the Cleartrip values of One Tribe – cool, quirky, and fun. It draws a parallel between the nature of the work of the technology, product and marketing teams, and the travel experiences they are helping people create. With several symbols coming together to form a big idea, the graphics also celebrate how everyone’s contribution comes together to create a great solution in the form of Cleartrip’s best-in breed travel and experiences related services.

The graphic styles capture the emotion of travel destinations as well as the restlessness and curiosity that are a part of Cleartrip’s values.

Cleartrip approached I-AM for an environment branding exercise for their 35,000 sq.ft. office in Bengaluru. The brief was to ensure that the environment branding embodies Cleartrip’s values and culture and is able to inspire all stakeholders in line with the brand’s core propositions.

The story behind the environment graphics stemmed from the Cleartrip values of One Tribe – cool, quirky, and fun. It draws a parallel between the nature of the work of the technology, product and marketing teams, and the travel experiences they are helping people create. With several symbols coming together to form a big idea, the graphics also celebrate how everyone’s contribution comes together to create a great solution in the form of Cleartrip’s best-in breed travel and experiences related services.

The graphic styles capture the emotion of travel destinations as well as the restlessness and curiosity that are a part of Cleartrip’s values.

What we did

Work Space Branding
Environment Branding

ttt