I-AM once again delivered a project that understood our vision as a business, provided the best
solutions and exceeded all our expectations.
Esra Aydın Executive Vice President

Raising the bar for private banking in the Middle East

This work comprised of two components. The first was the creation of a sub-brand for Burgan Bank’s private banking offer in Turkey. The second was the design and implementation of a stand-alone branch to engage and inspire existing private banking customers and to attract new ones.

The brand language is suitably stylish and sophisticated, perfectly expressed across a range of applications. The physical environment encapsulates the ethos of the new brand, significantly raising the bar in the local market in terms of aspirational banking.

What we did

Brand Application
Interior Design