Raising the bar for private banking in the Middle East
This work comprised of two components. The first was the creation of a sub-brand for Burgan Bank’s private banking offer in Turkey. The second was the design and implementation of a stand-alone branch to engage and inspire existing private banking customers and to attract new ones.
The brand language is suitably stylish and sophisticated, perfectly expressed across a range of applications. The physical environment encapsulates the ethos of the new brand, significantly raising the bar in the local market in terms of aspirational banking.