At I-AM, we create People-Inspired Experiences. Our work is founded in original customer intelligence – produced by our in-house team of insight and trends consultants. We observe the way customers behave in physical and digital environments, and we interview them to understand the ideal experiences they’re looking for.

This clear understanding of a customer’s functional needs and emotional wants – coupled with a detailed knowledge of our client’s business objectives – informs our entire design process, ensuring that the output of our work delights customers, builds brand advocacy and drives business performance.